Background

After a decade with brand agencies from Philadelphia to Bozeman, I migrated to the client side via Orvis, the worlds most iconic fly-fishing brand. Initially hired to lead business development for the channel through partnerships with the likes of Barbour and Clarks Footwear, I was promoted to lead the global merchandising team serving the U.S. and U.K. A call from Black Diamond Equipment’s Founder several years later offered me the opportunity to engage with another renown leadership team and launch a new channel of sales for the worlds largest climbing brand. Five years at BD and a run as the global VP of E-Commerce led me to OGIO/Callaway then to my last in-house stop via Easton Baseball and Bauer Hockey. This 10-year journey offered the chance to build the direct-to-consumer channel across a wide variety of brands and technologies (including standing up five Salesforce Commerce Cloud sites). The end result led me to the present and my own practice, Blueprint E-Commerce. For the last 7 years, I have provided an end-to-end perspective for a small group of clients looking to establish or deepen the 1:1 relationship with the customer.