Closest to the Customer Wins

After two decades of working with values-based brands, the main question I am asked is how do we scale and remain a values-based brand? It’s the tipping point where brands can go off the rails. This via nonsensical category extensions, looking in the rearview mirror or to your competitors for answers. It’s the old saying, “don’t ask for directions from someone who has not been where you’re trying to go”.

What I’ve learned is that you grow your business with your customers. Cultivating a relationship with those who align with your values and mission and being consistent in how and when you communicate across every consumer touchpoint. This while skating to where the puck is going to be across the vast marketing eco-system that is expanding faster than ever before. What got you here is not going to get you where you’re going.

This is where I come in. I lead your team to ensure we identify the right external marketing partners and build your internal bench with talent that can execute the vision with the necessary supporting technology. This while remaining true to who we are and not talking ourselves into reactive decisions that we will later regret. I am here to help lead and drive the organization by incorporating what you need to succeed, not what you want. That’s a values-based approach.