Background

I started my career in specialty retail. Specifically snow sports & skateboarding, then the outdoor space. From building brick and mortar from the ground up to managing a national fashion brands storefront in L.A., I have been a buyer, sales associate and manager. I was plucked out of retail and into the agency side where I spent a decade with agencies from Philadelphia to Bozeman.

Eventually I was recruited to the client side via Orvis, the world’s most iconic fly-fishing brand and one of the first direct marketing brands that jumped in early on e-commerce. Initially hired to lead online business development through partnerships with the likes of Barbour and Clarks Footwear, I was promoted to head up the global merchandising team serving the U.S. and U.K. A call from Black Diamond Equipment’s Founder several years later offered me the opportunity to engage with another renowned leadership team and launch a new channel of sales for the world’s largest climbing brand. Five years at BD and a run as the global VP of E-Commerce led me to OGIO/Callaway then to my last in-house stop via Easton Baseball and Bauer Hockey. This journey offered the chance to build the direct-to-consumer channel across a wide variety of brands and technologies (including multiple Salesforce Commerce Cloud and Shopify sites).

The end result led me to the present and my own practice, Blueprint E-Commerce. For the last 8 years, I have provided an end-to-end perspective for a small group of clients looking to establish or deepen the 1:1 relationship with the customer.

“Bob Jones is talented and creative expert in the e-commerce space. He is an excellent strategist in understanding brand integrity and how best to shape an e-commerce strategy that balances both brand and sales growth. I recruited Bob to lead our ecommerce channel at OGIO International. He collaborated very well with our marketing and product teams to create an e-commerce platform that was highly successful. I later recruited Bob to lead our ecommerce efforts at Easton / Bauer. He drove our metrics to new successful levels while revamping our website and e-commerce platform.  Bob is a man with integrity and was a pleasure to have on my team. I highly recommend his consulting services for any company looking to grow their digital marketing and e-commerce sales”.   Tony Palma – CEO of OGIO International and CEO of Easton Diamond Sports / Bauer Hockey

“I've worked with Bob for 15 years between Black Diamond and Blue Ice, two iconic climbing brands. If I was to start another brand, I would call him again. Bob is a collaborator, a team builder, and a natural leader whose positivity is infectious along with a winner's mentality. It was exactly what we needed as we headed into uncharted territory with a green team at both brands. Bob knew how to grow the channels with the tools and resources we had, and scale from there. He can work with what you have and not with 'what you wish you had' to get results. His ability to forecast our growth curve based on investment was uncanny as well as his understanding of how long it would take. I can't remember his predictions not coming true.

You can spend a lot of money on trying to grow your ecom business and get nowhere, or you can hire Bob, the choice is yours.” Bill Belcourt - GM Blue Ice North America