Background & Testimonials

I started my career in speciality retail. Specifically snow sports & skateboarding, then the outdoor space. From building brick and mortar from the ground up to managing a national fashion brands storefront in L.A., I have been a buyer, sales associate and manager. I was plucked out of retail and into the agency side where I spent a decade with agencies from Philadelphia to Bozeman.

Eventually I was recruited to the client side via Orvis, the worlds most iconic fly-fishing brand and one of the first direct marketing brands that jumped in early on e-commerce. Initially hired to lead online business development through partnerships with the likes of Barbour and Clarks Footwear, I was promoted to head up the global merchandising team serving the U.S. and U.K. A call from Black Diamond Equipment’s Founder several years later offered me the opportunity to engage with another renown leadership team and launch a new channel of sales for the worlds largest climbing brand. Five years at BD and a run as the global VP of E-Commerce led me to OGIO/Callaway then to my last in-house stop via Easton Baseball and Bauer Hockey. This journey offered the chance to build the direct-to-consumer channel across a wide variety of brands and technologies (including multiple Salesforce Commerce Cloud and Shopify sites).

The end result led me to the present and my own practice, Blueprint E-Commerce. For the last 8 years, I have provided an end-to-end perspective for a small group of clients looking to establish or deepen the 1:1 relationship with the customer.

TESTIMONIALS

“Bob has had a transformational impact on each of the digital channels and brands we were part of.  The growth results Bob generated immediately were impactful for the businesses.  He is a great strategic thought partner, fast mover, and an expert in the digital world.  Bob's collaborative style allows him to quickly build teams, work across the org, and cultivates respect throughout an organization.  My trust in Bob is hard to overstate.  Lastly, Bob is just an incredibly thoughtful and amazing human being, which translates across everything he does.” David Mellon - CEO Grundens

“I've worked with Bob for 15 years between Black Diamond and Blue Ice, two iconic climbing brands. If I was to start another brand, I would call him again. Bob is a collaborator, a team builder, and a natural leader whose positivity is infectious along with a winner's mentality. It was exactly what we needed as we headed into uncharted territory with a green team at both brands. Bob knew how to grow the channels with the tools and resources we had, and scale from there. He can work with what you have and not with 'what you wish you had' to get results. His ability to forecast our growth curve based on investment was uncanny as well as his understanding of how long it would take. I can't remember his predictions not coming true.

You can spend a lot of money on trying to grow your ecom business and get nowhere, or you can hire Bob, the choice is yours.” Bill Belcourt - GM Blue Ice North America

“Bob Jones is a rare talent in the e-commerce space who truly understands how to scale a business without compromising brand integrity. While at Black Diamond Equipment, I watched Bob successfully build our D2C channel from the ground up, driving significant revenue growth through a strategy that was as brand-accretive as it was profitable. Beyond the impressive metrics, Bob is a true leader and a deeply collaborative partner who knows how to recruit and mentor a high-performing team. I couldn’t recommend his consulting services more highly for any brand looking to professionalize and accelerate their digital commerce presence. Bob is a true pleasure to work and partner with.” Peter Metcalf - Founder Black Diamond Equipment