The Four Pillars

This journey is concentrated on getting your brand closer to the end consumer and focused on the following four pillars:

1. Channel Leadership:

·      This role reports directly to the CEO or President

·      Acts as the liaison between brand strategy, the business goals and the on the ground team.

·      Drives the delivery of business goals through a robust digital presence that intersects with your analog efforts.

2. External Partner Audit:

·      Sit alongside performance marketing partners that drive the team and allow us to scale sustainably.

·      Optimized channel participation by early adoption of appropriate emerging channels that house prospective customers aligned with the brand.  

3. Technical Review:

·      Partner with your IT lead to help recommend and establish alignment with the proper providers.

·      Instill a sales and marketing first approach to how we pursue tech options. We use technology as an advantage that can be shared across the organization.

·  Utilize A.I. as a tool to enable the team, business and product to adapt while remaining true to our values-based goals.

4. Organizational Design:

·      Identify and empower channel zealots. A smart, nimble and creative team is a necessity.

·      Build a team driven by a disciplined KPI approach that breeds accountability, scalability and is repeatable across functionalities and geographies.

“Bob has had a transformational impact on each of the digital channels and brands we were part of.  The growth results Bob generated immediately were impactful for the businesses.  He is a great strategic thought partner, fast mover, and an expert in the digital world.  Bob's collaborative style allows him to quickly build teams, work across the org, and cultivates respect throughout an organization.  My trust in Bob is hard to overstate.  Lastly, Bob is just an incredibly thoughtful and amazing human being, which translates across everything he does.” David Mellon - CEO Simms Fishing